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Augmented Reality Smart Glasses VisiFair MARKER

Augmented Reality & Smart Glasses: Rethinking Stand Marking

Markus Hoffmann ·

The Bottleneck: Floor Marking in Exhibition Halls

Before the first stand can be built, stand positions must be marked on the hall floor. Traditionally, this is done with measuring tapes, chalk, and extensive experience. An experienced marker knows the hall reference points — permanently installed floor markers — and can measure any stand position from there.

The problem is threefold:

  • Time pressure: Often only hours between teardown and setup
  • Specialist shortage: Only a few employees master the art of measuring from hall reference points
  • Plan changes: Hall plans frequently change right up to the deadline

The Solution: AR-Powered Stand Marking

With smart glasses and augmented reality, the marking process is fundamentally simplified. Instead of complex measurements, workers see the digital hall plan overlaid directly onto the real hall.

How It Works

The smart glasses load the current hall plan from the cloud and project stand boundaries as virtual lines onto the hall floor. Workers walk along these lines and physically mark them — with tape, chalk, or spray paint.

Advantages over the traditional method:

  • No knowledge of hall reference points required
  • Anyone can mark after a brief introduction
  • Plan changes are automatically updated
  • Multiple workers operate in parallel within one hall

Cloud-Based Collaboration

A critical advantage: Data is stored not on the glasses, but in the cloud. This enables:

  • Real-time synchronization across multiple devices
  • Centralized plan updates — changes possible until the evening before
  • Progress tracking in real-time for project managers
  • Historical documentation of all marking processes

The Connection to Hall Planning

VisiFair MARKER is not a standalone tool. It pulls its data directly from the hall planning system — whether VisiFair SHOW, Fair Designer, or another system. The API integration ensures the latest plan is always used.

The workflow becomes end-to-end digital:

  1. Hall planning generates the plan (VisiFair SHOW)
  2. Access control coordinates material delivery (VisiFair OUTDOOR)
  3. AR marking marks the stands (VisiFair MARKER)
  4. Setup begins — on time and in the right place

Results from Practice

Initial pilot projects show clear improvements:

  • 40% faster marking through parallel work with multiple glasses
  • Zero rework on last-minute plan changes
  • Broader staffing options due to low entry barrier
  • More rentable fair days through faster hall turnaround